From July 28, 2007 until August 3, 2007, Ruksax will be exhibiting in booth #129 at the San Francisco International Gift Fair. Ruksax encourages all buyers in the area to come and stop by their booth to take a look at their product line. Registration and admittance is free for all qualified buyers. For more info visit: www.sfigf.com.
Paradise Surf Shop on 41st Ave in Santa Cruz, California became Ruksax’s first retail account today! Ruksax would like to thank Sally at Paradise Surf Shop for taking a chance on their bags. Now, having broken into retail, Ruksax looks forward to expanding this new channel of distribution and providing added convenience for the end consumers to purchase Ruksax products. For the most up-to-date list of retailers go to www.ruksax.com and click on Dealers.
From now until July 27, 2007 the founders of Ruksax International Inc, Meg and Corbin Thomander, are embarking on a 20-day sales trip throughout the state of California. They plan to focus their sales efforts in the three major metropolitan cities and the surrounding areas of San Francisco, Los Angeles, and San Diego. As a result of their efforts, they hope to get their products into a few retail stores. Meg explains, “We don’t exactly have any sales reps yet, so we are doing all of the foot work ourselves. We are super happy to be a husband and wife partnership, because this way we can save a bunch of money sleeping in the car and sharing everything. I think that we are going to have a lot of fun too.” Look for Ruksax products in retail stores soon.
Today, the Ruksax event of the day was the arrival of over 2,000 handbags from China. The shipment came by way of an international airline carrier into San Francisco International Airport. The Ruksax founders headed up the effort of bringing the goods through customs and reported tiredly, “We left for the airport at 7:00 in the morning and did not gain possession of the product until 9:00 that night. The series of forms, lines, and driving was endless.” They admitted that a lot of headache could have been avoided if they had a hired a customs broker, however, they were also very enthused about having figured out the process themselves. Ruksax will be running warehousing/shipping operations out of two locations, one in Hauula, Hawaii and the other in Palo Alto, California. As a result of the shipment, Ruksax is pleased to announce that starting today, all vinyl handbags are currently in stock and ready to ship.
The first annual Ruksax Photo Contest began today. To participate in this contest you don’t have to buy anything. All you have to do is snap a photo of you and a Ruksax bag and attach it to an email. Send the email to: firstname.lastname@example.org. One winner will be chosen at the end of the contest year and awarded the Ruksax Prize Pack. The winner will be chosen by the workers at Ruksax based on their personal favorite photos. All participants are awarded a $2 off coupon just for entering and may use the coupon by calling 1-877-4-RUKSAX and ordering over the phone.
The official Ruksax catalog was released today. The catalog features all 12 of Ruksax’s vinyl handbags for sale. The line of bags includes 6 different cuts with two different sets of artwork sewn into each. Unique names are listed and given to each bag according to their purpose or identity. For example, The Pack Rat is the largest bag in the line, measuring 12”X16”X4”, and can be used to carry just about everything around with you. The two sets of artwork sewn into the Pack Rat include the Tree Artwork and the Hawaii Artwork. The Pack Rat also includes a unique feature that allows the customer to insert her own artwork. To receive a free printed copy or a free digital copy of the catalog, email: email@example.com.
In order to keep up with increased demand, Ruksax has contracted an overseas manufacturer to produce their line of vinyl handbags. This will allow Ruksax to continue to grow without being inhibited by their limited in-house production capabilities. At this time, the manufacturers are contracted to produce the line of 12 vinyl bags as well as a mini catalog that will be attached by a small chain to each individual bag. All other products will continue to be manufactured in-house.
Ruksax has launched its e-commerce website at www.ruksax.com! Starting today, anyone is able to purchase from a selection of 12 Ruksax branded vinyl bags and other products, including stickers, t-shirts, and even a Ruksax doll. All major credit cards are accepted, as well Paypal.
Ruksax sold 3 bags on opening day! It may not sound like a lot, but the founders are excited to be bringing in their first sign of actual revenue. The bags were sold for $20 a piece to a couple of friends that were stoked on the founder’s business. They loved the products so much that they just had to have them.
Rukax International Inc, creator of the casual handbag, opens for its first day of business on New Years Day, 2007! Ruksax will incorporate in Hawaii this month as a small business with high hopes for the New Year. For the past few months the founders of Ruksax International Inc., Meg (age 22) and Corbin Thomander (age 28), have been busily prototyping their new and unique line of vinyl handbags. What makes their bags so unique, you ask? Well, I posed this question to Corbin, and he responded, “It’s simple really, it’s all about the vinyl. Our bags are made of clear plastic-like vinyl, which allows our one-of-a-kind graphic artwork to be displayed. The artwork is printed out on paper and sewn in between two sheets of vinyl and creates a totally unique appearance.” While their bags have potential for national and international appeal, Ruksax plans to start small by making them by hand and selling them to friends by word of mouth. By the end of 2007, the founders plan to have launched an e-commerce website, outsourced production overseas, and got into a few retail stores.